A.R.Rahman became Airtel’s brand ambassador in 2002. The brand campaign for Airtel in 2002 featuring AR Rahman was the first time he had appeared in a television commercial. When Rahman composed the tune, Airtel has two million customers. Today Airtel has over 90 million customers and the Airtel signature tune composed by A R Rahman is world’s most downloaded piece of mobile music in the world with over 60 million downloads.
Incidentally, this tune has made its appearance in several forms including car reverse music. A R Rahman also composed an exclusive soundtrack to commemorate the Airtel Delhi Half Marathon in 2008.
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